At a time when the traditional music distribution channels are increasingly in crisis, the majors are doing everything to grab more slices of the public and, therefore, that it can not talk to piracy. And so we run into very special news, such as this. Radiohead, a famous British band, they decided to let their fans download tracks for the new album by choosing how much to pay them. The new album "In Rainbows" will be available on their official website from 10 October. Once you have added your favorite tracks to the basket, you can - no joke - to choose how much to pay. 0.99 cents, as in iTunes? 0.89 as the new Amazon MP3 Music Store? Less ... or, why not more?
To try to sell something more, always through the site (but this time paying 40 pounds) but you can receive at home a copy of the album in CD and vinyl and another CD containing songs and extra photos. In practice - we try to interpret the marketing decisions ahead of this initiative - the song itself may also be paid very little ... but then if you like the fan back and buy CD and box set collection.
Incredible as digital music, therefore, is changing the way we relate to the purchase of songs. If you really understand that music majors can be sold legally in the price down, they will all gain: consumers, who have an original and not counterfeit, and artists. What do you think? What you would pay for an mp3 of Radiohead? You behave properly?
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